TORONTO MAPLE LEAFS AND CARTER’S | OSHKOSH INTRODUCE ‘HOCKEY DREAMS’ PROGRAM TO INSPIRE THE YOUNGEST MEMBERS OF LEAFS NATION

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Tuesday, November 1, 2016

NHL club and beloved children’s brand to provide every newborn complimentary Leafs attire

The Toronto Maple Leafs and Carter’s | OshKosh announced Tuesday that the two companies will celebrate the hockey team’s Centennial Season by outfitting each newborn baby in Toronto with a Limited Edition Lil’ Leafs Bodysuit. The ‘Hockey Dreams’ program seeks to inspire the next generation of Leafs Nation by giving every new family in the GTA the opportunity to pick-up a Bodysuit at a participating Carter’s | OshKosh store. The Limited Edition Lil’ Leafs Bodysuit fits babies six-months-old and will be the first Toronto Maple Leafs piece in the closets of future Leafs fans across the city.

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“The focus of the Toronto Maple Leafs Centennial Season is to honour and celebrate our past, but also to look forward to our future,” said Shannon Hosford, Senior Vice-President, Marketing and Fan Experience. “The ‘Hockey Dreams’ program, in partnership with Carter’s | OshKosh is the perfect way for the Leafs to inspire and engage fans the team’s future fans.”

The Toronto Maple Leafs and Carter’s | OshKosh will also celebrate their partnership with the ‘Ultimate Hockey Dreams’ contest, which gives parents, friends and families of babies new babies the chance to win an exclusive VIP Leafs Experience. Families are invited to upload a photo of their newborn in his or her Limited Edition Lil’ Leafs Bodysuit at mapleleafs.com/hockeydreams for the opportunity to have their ‘Ultimate Hockey Dream’ come true.

“The partnership between MLSE and Carter’s | OshKosh couldn’t have been a better fit,” said Kevin Meloche, Vice-President, Merchandising and Marketing for Carter’s | OshKosh. “We are excited to launch the ‘Hockey Dreams’ campaign and can’t wait to see what’s in store for the program down the line.”

Families are asked to register online at mapleleafs.com/hockeydreams to receive a Limited Edition Lil’ Leafs Bodysuit voucher that can be redeemed for the complimentary Bodysuit at a participating Carter’s | OshKosh store in the GTA. The Hockey Dreams program is the newest program of a multi-year partnership between the Toronto Maple Leafs and Carter’s | OshKosh. For more information on the ‘Hockey Dreams’ program, fans can visit mapleleafs.com/hockeydreams.